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This policy was last updated 9th November 2020
What are cookies and how do we use them?
Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies and similar technologies (like local storage, pixels and tags) work to make your browsing experience as smooth as possible and they remember your preferences so you don’t have to insert your details again and again.
Some cookies we use are essential for some services to work, others are used to collect information of the use of the website (statistics) so that we can make the site more convenient and useful for you.
Some cookies are temporary and will disappear when you close your browser, others are persistent and will stay on your computer for some time. We may also use some cookies that are tied to a marketing or advertising campaign that will last for a fixed period of time, however, the cookies will not be used after the campaign ends.
Some of the cookies are strictly necessary for the technical functioning of the site while others are used to enhance the performance, your user experience and enable us to show you relevant advertising and content about SDS Group.
There are different types of cookies. Some cookies are placed by our website and others are placed by third parties. Third party cookies either collect data on behalf of us (like analytics or other technical service providers) or also collect data for their own purposes (like advertising and social media cookies).
You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, how that information is used, and how you can control the collection of cookie data.
What type of cookies do we use and how?
1. Strictly necessary cookies
These cookies are essential for you to be able to experience the full functionality of our site. These cookies perform a variety of activities that are necessary for you to navigate the website and use its functionalities optimally. Without these cookies, some parts of our site just won’t work as they should. Strictly necessary cookies cannot be turned off from the cookie settings.
Strictly necessary cookies allow:
Adding and remembering what is in your shopping list
Displaying the correct version of a page dependant on the device
2. Functional cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or third-party providers whose services we have added to our pages.
Functional cookies allow:
Offer live chat support
Make sure you are secure when logged-in
Make sure that the web site looks consistent
These cookies can be turned off from the cookie settings.
If you choose to turn off these cookies, some of the functionalities might either look a bit odd or not work at all. You can see the list of functional cookies in the cookie settings.
3. Performance cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to understand which pages are the most and least popular and see how visitors move around the site.
Performance cookies allow:
Tracking the amount of visitors
Monitoring the performance of different sections of the pages
Analysing collection to troubleshoot and monitor problems
Examples of use:
Google Analytics: This is an analytics cookie that is used to collect data about how our website is used – how long you spend on the site, where do you click, which sections are the most visited, how good is your shopping experience etc.
ContentSquare: This is a performance improver cookie which we use to observe user engagement and journey on our site. The data is used to improve your experience for example decrease the amount of clicks required during the shopping journey. Performance and analytics cookies can be turned off from the cookie settings. You can see the list of performance and analytics cookies in the cookie settings.
4. Targeting cookies are used to:
These cookies may be set through our site by our advertising partners. They can be used by these companies to create a profile of your interests and show you relevant ads on other sites. These cookies are also placed to collect web browsing activity and may be used to understand visitor demographics, such as age and gender. We use this data to tailor advertising campaigns we do on other sites.
Targeting cookies allow:
Us to use information collected from our site to customise advertisement you see on other websites
Measure the effectiveness of our advertising activities
Our advertising partners to collect data about your actions on our website
Allow us to do advertising campaigns on social media websites like Facebook based on your actions on our website
Examples of use:
We use a sales data management platform to collect device information and behavioural data about how our websites and other digital touchpoints are used. The information is used to build audiences for online advertising. The aim is to make sure we advertise relevant products and services at the correct time. Audiences can be for example interest based or based on demography (age, gender).
Adform: This is an advertising cookie that is used for serving SDS Group Australia Pty Ltd advertising to you outside the SDS website and to measure the effectiveness of such advertising.
Google DoubleClick: This is a targeting cookie to help us to track the effectiveness of our marketing campaigns. It enables Google to serve our adverts on other sites based on your browsing history on our page and engagement with our adverts.
These types of cookies can be turned off from the cookie settings. Should you choose to turn these cookies off, you will still see ads but they will be more generic.
How to manage your cookies:
We want you to be in control of your privacy. You can find a link to cookie settings from the bottom of each page. In the cookie settings menu, you can choose the types of cookies you allow us to use.
You can also change your browser settings that are applicable for all websites you visit. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.
For further information please refer to:
Updates and contact: